Maslow theory of motivation
People do things for certain motives. Abraham
Maslow with his theory of motivation identifies different
stages and forms of motives which will motivate people in different
stages of their lives. This theory also presents a relationship
between these needs. These needs are presented in a hierarchy.
The higher level needs will be activated when the lower level
needs are satisfied according to Maslow. The figure below presents
the Maslow’s hierarchy of needs.
The lowest level of need for anyone is known
as Physiological needs. This represents the requirement for food,
shelter, water etc. certainly anyone can not exists without fulfilling
these primary requirements. When people have a requirement falls
into this category they are motivated with for that. For an example
if someone is in hunger he will be motivated for food.
When people satisfy their need for these basic
stuff in life, they can no longer be motivated with them. People
can be motivated with the safety needs of these people. That is
people will be motivated for the consistency and safety. For an
example when people have a job and when they can get food and
shelter and other basic needs, they will look for the job security.
Maslow explains this as the safety need.
When people feel secure and their basics are
sorted out they want to be in groups and they develop their need
for affiliation. Here people will be motivated with good neighborhood,
friends and family.
According to Abraham Maslow, people would like
to be respected. This is may be why people go for politics and
social services after they feel they have achieved things they
want to achieve personally. This is known as esteem needs of people.
Everyone has a dream in theory life. This is
the ultimate expectation of people. This will be highly subjective
and will be different to person to person. This will motivate
people when they achieve the esteem need. This is called the self
When it comes to business, it is important to
understand what people want before we try to motivate them. This
theory gives good guideline to this. For an example, people will
not be motivated with money after they feel they have fulfilled
their requirements which can be fulfilled with money. Then they
should be motivated with other means.