Total quality
management and benchmarking
Benchmarking is fairly simple concept. It is
about setting targets and getting there. Total quality management
and benchmarking are used to do this. Take a look at this example.
If you are going somewhere, and if you do not know where to go,
then there is no problem where you go. But in today’s competitive
world it is not possible. You should know where you should go
and plan to get there.
How do you benchmark. Against what you do your
benchmarking. Good question to ask before starting the process.
Obvious answer to this question is, benchmarking against your
competitors or industry leaders. Yes you are correct to some extend.
But there are several other approaches to do this. You can benchmark
against your own processes. You can benchmark against people who
are doing the similar functionalities.
In any case there are important things to be
remembered. Always remember to set realistic goals. Do not set
unrealistic goals. This will kill your organizations moral. Also
do not benchmark against weak processes. This will not solve your
problem. Instead your organization will loose in long run.
In total quality management benchmarking you
will have to get a good idea about the current state of your organization.
Through study must be carried out internally. Yes, you should
have your data before you start collecting others data. Preferably
this study must give you a list of points to check in the benchmarked
organization or processes. Then you can collect and analyze the
data in the benchmarked process or the organization. Then study
how your organization can get there. Remember every process and
organization has unique features. Also remember not to copy the
systems, but adopt them. Final stage is the implementation phase.
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